These's aren't my video'. Although you may need a tissues you probably will ask for a Kleenex. This is Household Branding - a brand name of a product replacing the name of the item or at-least being synonymous with that item.
Folks call a soda a Coke for a reason. Pop.. Coke. Cola.. Coke.
Folks don't ask for a whiskey and cola but a Jack and Coke. (A drink for savages)!
Don't ever count on your potential customers to go on a quest to look you up. You're spending money to find them so they buy... Not to tell FB "hey check this out". Branding, Logo, placement, blogging, comments, fluff, product information, Need For and Your Product's WHY education. All needed threw-out your web-presents.
"Hey that font on your sign is so cool! Whats it say?"
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